RAZR not Razor?

Questions for Motorola:
Why drop the "o" from Razor to make it RAZR, or the "b" and "e" from PEBL? Okay, so short CAPS are eye-catching - ROKR instead of Rocker. I guess V60 or V600 wasn't catchy enough. Now there's the Motorola Q. Does Motorola have to pay royalties to Ian Fleming's estate? ("The lasting impact of 'Q' does not refer to the Motorola Q")