Thursday, December 07, 2006

What's in a name?

The December 26 issue of PC Magazine mentioned the "Worst Company Name Ever": Revoltec .

I guess the company may have been thinking "A revolution in technology - Revoltec(h) - cool!" and no-one stepped back and really looked at the name (or no-one understood English well enough).

It almost sounds like the project code name Nintendo had for their next generation gaming console - the Revolution. Then they renamed it the "Wii" (see "Nintendo Revolution renamed" at Fortunately people don't seem to be put off by this moniker - the Wii sold 600,000 units in the first eight days after its release ( and others).

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